SHOP WINDOWS

HOW TO DECORATE THE SHOP WINDOWS 

The principle that the “shop window must look the best” is still relevant today. At least this applies to mannequins and other commercial equipment, including rails and hangers. The shop window, of course, performs an advertising function, creating the store’s image, so you can apply your corporate colours, logo and brand to your shop showcase. The best mannequins are also in the showcase.

When decorating all kinds of shop windows in a store, it is especially important to change the pose of the mannequin, so for each new collection you will have a new shop window “scene”. E.g. Whether it’s friends doing sports or children playing or the lady is going to the theater, trying on an evening dress – there are a lot of scenes that can be arranged. 

Do not overload the space with decor. A couple of large items will do (tree, dressing table with mirror, toy car), and the rest are small attributes. Let the background be neutral, suitable for any colour, so as not to change it every time the showcase is updated. And, of course, the light! It is the closed spaces of showcases that allow you to create a whole light composition. If we sum up all the positive signs that give the correct design of the storefront, this is what we get:

✅ Beautiful and functional modern mannequins,

✅ Suitable in style for the category of clothing;

✅ Carefully selected assortment, which reflects profitable, seasonal, current offers;

✅ Correct lighting with accurate colour reproduction;

a well-thought-out plot of the shop window scene (it is common for a person to associate himself with what he sees, would he want to look like that and buy such clothes?);

✅ Reliability (this concept includes the presence of the size range, colours and models presented in the showcase, the relevance of prices and offers, and so on);

✅ a sense of taste and measure.

Compliance with these rules will help, even with a small budget, to develop and implement a project of high-quality shop window decor.

BESPOKE SHOP WINDOWS

The very first thing that every visitor sees when passing by your store is the shop window.

And if you value originality, strive to stand out, be remembered by the buyer, then it is extremely important to arrange the shop windows in the right way.

MATERIALS

A shop window is the first thing a customer sees when they come to your store.

In just seconds you should attract attention, get customers’ interest, and then the desire to visit you! And it needs to be done more professionally, more interesting, better than others.

Shop equipment from ZEST is invisible, but it perfectly highlights and demonstrates the product.

The evidence suggests that 70% (❗️) of shoppers enter a store without a clear or specific goal.

The customers want to buy something for the soul, this is a spontaneous purchase. And the more spectacular and attractive the window is designed, the more people will want to come back to you again.

Pay enough attention to the window dressing, or let the professionals do it for you, with high quality and without unnecessary headaches.